Project completed while working for G&S Business Communications.
ARC 2023 Conference: Logo Exploration & Identity Design
For the ARC 2023 Annual Meeting, I developed a full conference identity system beginning with the event logo. This project showcases the five logo concepts I created for the client—each presented with full color, grayscale, and reversed variations, along with apparel mockups to demonstrate real-world application. The selected final design became the foundation for the event’s branding and visual direction.