Purefield Ingredients: Brand & Sub-Brand Identity

This project involved building a cohesive brand family for Purefield Ingredients and two distinct product identities—Heartland Vital Wheat Gluten and Grotein Plant-Based Protein. I designed logos, visual systems, and supporting elements that express purity, performance, and innovation. The result is a modern, unified identity system that strengthens brand recognition across packaging, digital, and print communication.