UNC Chapel Hill: Logo System for Five Academic Programs

I designed a collection of academic program logos for the University of North Carolina at Chapel Hill while contracting with Robert Brown Public Relations. The project involved creating distinct visual identities for five programs across the College of Arts & Sciences and Carolina Honors. Each mark needed to align with UNC’s established brand framework while giving every program its own clear voice and academic focus. The resulting identity set balances academic tradition with modern simplicity—ensuring clarity, flexibility, and consistency across digital platforms, printed materials, events, and university communications. Logos created for: - Abbey Speaker Series, Program for Public Discourse, College of Arts & Sciences - Shuford Program in Entrepreneurship, Economics Department, College of Arts & Sciences - 1955 Fellowship Program, College of Arts & Sciences - Winston National Center on Technology Use, Brain & Psychological Development, College of Arts & Sciences - Will Froelich Honors, Fellowship Program Carolina Honors