The Latin Effect: Food Truck Branding & Visual Identity

When husband-and-wife team Rebecca and Bert Chedrani launched The Latin Effect, they wanted a brand that reflected their authentic Latin American roots and their mission to bring bold, flavorful dishes to North Carolina’s food scene. I developed the logo, color palette, typography, and collateral design to create an identity that feels vibrant, approachable, and full of energy—celebrating the fusion of Latin and American flavors that defines their food. The brand system extended across print and digital materials, ensuring a cohesive, memorable presence for the food truck and catering business alike.