ESPN Radio: Multi-Station Branding & Marketing

I collaborated with 99.9 FM The Fan (ESPN Radio) and its two sister sports stations to build a versatile, cohesive visual system across dozens of shows, events, promotions, and campaigns. Over several years, I created 41 logos—including show identities, podcasts, events, promotions, and Fan Town Hall series—establishing a unified yet flexible brand presence across the network. Beyond identity design, I produced a wide range of print and digital materials: social media graphics, podcast cover art, promotional swag, advertising, station broadcast calendars, and marketing collateral for all three stations. One of the project’s major highlights was the Raleigh–Durham Sports Marketing PlayBook, a uniquely structured, multi-page booklet designed to help the stations communicate their programming, audience insights, advertising opportunities, and market reach. I collaborated closely with the team to determine content flow, visual hierarchy, and messaging. The booklet’s custom staggered-page construction allowed readers to see section titles at a glance—creating an organized, intuitive experience across pages detailing station lineups, annual sports calendars, team affiliations, audience data, geographic reach, event programming, and recruitment opportunities. Across every deliverable, my focus was on strengthening brand consistency, clarifying complex information, and supporting the stations’ goal of engaging listeners, partners, and advertisers through clear, compelling communication.