Project completed for Gizmo Brew Works as a freelance designer.
Gizmo Brew Works: Creating Beer Sub-Brand Identities
When a new brewery set out to launch its first core lineup, I was brought in to develop distinct sub-brands that each told their own story while still feeling part of the same family. This project was all about balance—creating individual beer identities that stood out on their own while staying true to an established parent brand. Working within the existing brewery identity, I developed concepts, logos, and packaging for the core lineup of seven beers, shaping a series of sub-brands that each express their own personality yet feel unmistakably connected.
Branding • Product Branding • Sub-Branding • Beer • Brewery • Label • Tap Handle • Hang Tag • Beverage Can • Beer Bottle • Packaging • Poster • Food & Beverage • Collateral • Event Marketing • Vector Illustration • Typography
Software Used: Adobe Creative Suite, Adobe Illustrator, Adobe Photoshop