Project completed for Mix 101.5 FM / Capitol Broadcasting as a freelance designer.
MIX 101.5 FM: A MULTI-PLATFORM REBRAND
When Mix 101.5 FM, the Triangle area’s largest local radio station, needed a bold new identity to match its lively personality and loyal audience, I led the design and development of a comprehensive visual system. Starting with a fresh logo, color palette, and typography, I established a modern, energetic foundation that reflected the station’s character and wide-reaching community presence. From there, I expanded the brand across every touchpoint—designing social media graphics, digital and print ads, podcast and show logos, vehicle wraps, event signage, promotional materials, and branded merchandise. I also developed logos and campaign assets for special initiatives, including Canvases for the Kids!, a collaborative fundraiser benefiting Duke Children’s Hospital. The result was a cohesive, flexible brand that united the station’s many platforms and public-facing experiences.
Branding • Visual Identity • Logo Design • Collateral Design • Typography • Vector Illustration • Print Design • Digital Design • Advertising • Marketing Campaigns • Social Media Graphics • Signage • Vehicle Wrap Design • Event Branding • Podcast & Show Logos • Radio Station Marketing
Software Used: Adobe Illustrator, InDesign, and Photoshop