Raleigh Rolls: A Playful Brand Identity
When Raleigh Rolls launched its rolled ice cream concept in Raleigh, NC, I developed a full brand identity system to capture its playful, handcrafted spirit. I designed the logo, color palette, typography, and visual identity, then extended the look across signage, environmental graphics, menus, packaging, and social media. I also created branded collateral and vehicle wraps for the food truck, bringing the same bold, cheerful energy to every touchpoint—from the food hall kiosk to the streets of Raleigh.
Project completed for Raleigh Rolls while contracting with Tabletop Media Group. Selected images by Stacey Sprenz. Additional imagery sourced from stock and original assets.