Project completed for The Salvation Army of Wake County, initially through Sugar Maple Interactive and later directly with the client.
The Salvation Army of Wake County: Multi-Year Marketing
Over several years working with The Salvation Army of Wake County, I designed a wide range of materials that unified their messaging and strengthened donor engagement. I developed yearly visual themes for 2016 and 2017, creating cohesive designs for the annual report, dinner invitation, program, and event signage. In addition, I designed quarterly six-page newsletter booklets in 2015 and 2016 to share stories of impact throughout the year. I also led the design of a large-scale fundraising campaign, which included a custom pocket folder containing six initiative cards and a donation form—created to communicate key priorities and inspire contributions. When the Wake County and Lee County offices later merged, I continued supporting the organization through the Lee County campaign, designing new annual reports and related collateral. My work helped maintain a consistent, mission-driven visual identity across both regions and multiple initiatives.
Branding • Visual Identity • Campaign Design • Annual Report Design • Print Design • Newsletter Design • Fundraising • Marketing Collateral • Layout Design • Typography • Infographics • Event Design • Signage • Nonprofit • Community Outreach • Graphic Design
Software Used: Adobe Illustrator, InDesign, and Photoshop; Microsoft Word, Excel, and PowerPoint