Project completed for the USDA while employed at the NC Department of Agriculture & Consumer Services.
USDA Agricultural Census: National Branding Campaign
For the USDA Agricultural Census, I developed a cohesive visual identity and communications system to support nationwide outreach. While working at the North Carolina Department of Agriculture, I created branding, color palettes, and infographic design, along with report layouts, press releases, social media graphics, and promotional materials. The campaign spanned print and digital media—including signage, event collateral, and branded merchandise—to help drive awareness and participation among farmers across the country.
Branding • Visual Identity • Campaign Design • Nationwide Outreach • Infographic Design • Data Visualization • Report Design • Print Design • Digital Design • Social Media Graphics • Marketing Collateral • Signage • Promotions • Swag Design • Government Communications • Agriculture • Public Awareness • Public Outreach • Graphic Design
Software Used: Adobe Illustrator, InDesign, and Photoshop